Pre-positioning: this is where the winning game starts
By the time the RFT is published, the outcome is already more decided than most people want to admit. Here's why pre-positioning is the real winning game.
Insights
Thinking on tenders, pitches, and the craft of winning professional services work.
By the time the RFT is published, the outcome is already more decided than most people want to admit. Here's why pre-positioning is the real winning game.
The closer you are to a proposal, the harder it is to read it the way an evaluator will. Here's why the people who wrote it are often the least able to spot its gaps.
The best bid I ever worked on didn't start with a brief. It started much earlier, in a quiet planning session nobody made a big deal of.
During a 60-hour bid week, the instinct is often to push harder. One simple tool has helped me stay engaged without burning out: the humble Pomodoro Technique.
After 20+ years in the bid space, sitting on both sides of the table, information versus insight is a line I keep coming back to.
For years, the thinking that helps professional services firms win competitive work stayed inside the bid room. We've decided to change that.
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